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About Us

Our Goal

For every product there are thousands of brands vying for your attention, but which ones truly deserve it? 

At What to Buy and Why, we believe in promoting products and brands that value the environment, humane treatment of animals, and producing products that actually work. We spend hours of research on each blog post so you don't have to. Thank you for all that you do to make the world a kinder, cleaner place 💙

-The Team at What to Buy and Why



Affiliates


We are affiliated with several brands, meaning if you click the link and purchase something we get a percentage of the sale at no cost to you. We use this income to pay our team and to increase our digital reach. We only become affiliated with brands we truly believe in and that are cruelty-free and eco-friendly. If you have further questions we'd love to answer them!

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